Editorial Producer | Apple TV+ App
Cross-Functional Creative Producer of Artwork, Video Trailers, Copy and Localizations for Apple TV’s in-app content.
Shows Launched 🚀
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Platonic - TV Series
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Silo - TV Series
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Shrinking - TV Series
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The Afterparty - TV Series
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Schmigadoon! - TV Series
The Responsibility:
1. Pre-Premiere Producing
Once assigned a show or movie, our job as producers is to kickoff and project manage in-app featuring from Project Setup through Premiere. Our responsibilities include:
Launching the Coming Soon Art + Trailers onto app
Producer sets deadlines for all creative teams
Producer Manages PMS Software such as Wrike
Producer oversees all Artwork, Trailers, Copywriting, and Localization deliveries
2. Show Premiere Day Launch
In preparation for the show’s premiere day, the producers successfully deliver approved art/copy/localizations to the publishing team. At the time of Premiere, our duties include:
Leading the Launch of the show on the given date
Ensuring Deliveries of all artworks are properly published
QC the launch of all assets in the Apple TV+ App
Greenlight the premiere’s launch to activate cross-promotional marketing campaigns
3. Specialty Project Oversight
In addition to the standard featuring each project needs to be launched onto the App, there may be specialty projects associated with a given title. It is the producer’s job to check:
Special Featuring Collections (i.e. “Suspense Collection”)
Artwork on Watch Now Tab of TVos
Artwork featuring on Apple.com
Marketing Assets across platforms
Trailers
Managed Deliveries of Trailers for Assigned TV+ Content